Panvel is the official distributor of world-renowned brands in the fields of confectionery, bakery, and gelato on the Serbian market.
As a long-standing partner of industry leaders such as Master Martini, Latteria Soresina, Laped, Bakels, Bakbel, and Candia, we provide local professionals with access to premium raw materials, expert advice, and cutting-edge technologies that are shaping the future of taste.
After years of successful operation in Montenegro, where we built trust and strong partnerships with top artisans, Panvel has expanded its business to Serbia and later to Croatia, with a clear goal — to bring quality and innovation closer to the regional market.
We are especially proud of our partnership with Unigrà – Master Martini, a global leader and one of the most prominent manufacturers in this segment, whose products have become a true industry standard.
An important part of our business is the INOVA ACADEMY – a hub for knowledge exchange and professional growth. Through workshops, trainings, and presentations organized with our partners, we continuously work to raise the quality and standards of modern confectionery and bakery production.
OUR QUALITY STRATEGY
From the very beginning, we have chosen the path of quality and reliability.
Our wide, carefully selected assortment and impeccable service have made the term “quality” naturally associated with the Panvel name.
We carry out distribution in full compliance with HACCP, ISO, and IFS standards, ensuring continuous quality control of all products, sourced exclusively from verified European and global manufacturers.
INNOVATION AND DEVELOPMENT
We believe that innovation is the key to progress.
That is why we continuously invest in the development of new technologies, products, and modern organizational systems that follow the trends of the global food industry.
Our slogan, “Taste the Future,” embodies the connection between tradition, quality, and innovation — bringing the future of taste to professionals in Serbia.
MISSION AND VISION
Our mission is to meet and exceed customer expectations by offering the best balance of price, quality, and service.
We nurture trust and build long-term partnerships with both customers and suppliers, based on mutual respect and reliability.
Our vision is to become the leading distributor in Serbia in the field of raw materials for bakery, confectionery, and gelato — recognized for our quality, expertise, and innovative approach.
OUR TEAM
People are the heart of Panvel.
Our team consists of experts with extensive experience in bakery, confectionery, gelato production, and gastronomy.
We continuously invest in their professional development through training and education, encouraging growth, creativity, and knowledge sharing.
We create a work environment that inspires, motivates, and supports innovation, because only dedicated and fulfilled people can create added value for our partners.
RELATIONSHIPS WITH CUSTOMERS AND SUPPLIERS
Customer satisfaction and trust are the foundations of our business.
Every day, we strive to build long-term relationships based on quality, transparency, and mutual success.
We take pride in our cooperation with many renowned European and global manufacturers, which enables us to offer the best balance of quality and price on the Serbian market and deliver tailor-made solutions for every professional.
At Panvel, we believe that passion for taste and commitment to quality are recognized in every product we offer.
That is why we work every day to deliver the very best to our partners — because the future of taste begins today.
